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Tassmatt Limited: Bringing Convenience to Githunguri Supermarket with Milk ATM Vending Machines

Operating a supermarket can be challenging, especially when dealing with perishable goods such as milk. To address this concern, the owner of a popular supermarket in Githunguri, Mr. Kimani, recently reached out to Tassmatt Limited for their expertise in supplying and installing a milk vending machine.

Tassmatt Limited is a professional company renowned for providing high-quality and cost-effective automated solutions for small and medium-sized businesses in Kenya. With their in-depth knowledge of the dairy industry and experience in vending machine installations, Tassmatt Limited was the perfect partner for Mr. Kimani’s project.

The primary requirement of the project was to install a 400L Milk ATM capacity machine, capable of supplying fresh milk to customers around the clock. The machine is equipped with an interactive display and a convenient payment system that accepts various payment methods, including cash and mobile money.

The Tassmatt Limited team worked diligently and completed the installation within the agreed-upon timeline. They ensured the machine was fully functional, met all safety regulations, and had adequate provisions for cleaning and maintenance.

Tassmatt Limited team installing a brand new milk ATM machine in Githunguri

Now, customers of the Githunguri Supermarket can get fresh and pure milk whenever they need it, without queuing in long lines. This convenience has made the supermarket the talk of the town, thanks to the efforts of Tassmatt Limited.

To provide a premium experience, Tassmatt Limited trained Mr. Kimani’s staff on the machine’s operation and the proper maintenance of the milk ATM. This knowledge transfer ensures that the machine operates optimally and Mr. Kimani’s staff can provide prompt assistance to customers when needed.

With the Milk ATM machine now installed and operational, the residents of Githunguri can now buy fresh milk at their convenience day or night. The success of the Githunguri project has strengthened Tassmatt Limited’s reputation as a reliable and innovative provider of automated solutions in Kenya.

Moreover, the milk vending machine installed by Tassmatt Limited not only provides convenience to the supermarket’s customers but also helps to promote the local dairy industry. The machine provides an opportunity for small-scale dairy farmers in the region to sell their milk directly to consumers, cutting out the need for middlemen who often charge exorbitant prices, reducing the farmers’ profits.

This initiative resonates with Tassmatt Limited’s mission of empowering small and medium-sized enterprises in Kenya by providing the tools and expertise they need to succeed. By supporting local farmers, Tassmatt Limited is also contributing to the growth of the local economy, which aligns with the company’s commitment to social responsibility.

Tassmatt Limited continues to revolutionize the automated solutions industry in Kenya by providing innovative and high-quality technology solutions for various industries. The company’s reputation for quality and reliability makes it a preferred partner for businesses across the country.

The success of the Githunguri Supermarket project is a testament to Tassmatt Limited’s commitment to excellence and customer satisfaction. The project highlights the company’s ability to deliver custom solutions that meet the unique needs of each client, ensuring that they remain competitive in their respective industries.

In conclusion, Tassmatt Limited’s installation of a milk vending machine at Githunguri Supermarket has set a new standard for convenience, quality, and reliability in the dairy industry. By promoting local dairy farmers and providing innovative solutions, Tassmatt Limited is contributing to the growth of the local economy and helping small and medium-sized businesses succeed. The success of the project is proof that Tassmatt Limited is a leader in the provision of cost-effective, high-quality automated solutions in Kenya.

Tassmatt Limited’s milk vending machine installation project at Githunguri Supermarket is just one example of its commitment to providing innovative automated systems for businesses in Kenya. The company offers a wide range of automated systems, including but not limited to, cooking oil atms, kerossene atms, water vending machines, and water purification systems in Kenya.

Tassmatt Limited prides itself on the professional expertise, quality of service, and customer care it provides to its clients. The company’s team of experienced engineers and technicians works closely with clients to understand their needs and provide customized solutions that meet their specific requirements.

The company’s comprehensive knowledge of the local industry, coupled with its focus on quality and reliability, has earned it a reputation as a leader in the provision of automated solutions in the region. Tassmatt Limited also offers aftersales support, including maintenance and repair services, to ensure that the installed systems operate optimally and meet clients’ expectations.

Tassmatt Limited’s commitment to quality and innovation has helped it establish strategic partnerships with leading global manufacturers of automated vending systems. These partnerships allow Tassmatt Limited to offer clients the latest technological advancements in vending machines, providing them with a competitive edge in their respective industries.

The company’s emphasis on social responsibility is evident in its efforts to support local industries, such as the dairy industry. By connecting small-scale dairy farmers directly with consumers, Tassmatt Limited helps to promote fair trade practices, ensure quality, and increase the profit margins of local farmers.

In conclusion, Tassmatt Limited’s successful installation of the 400L Milk ATM capacity in Githunguri Supermarket demonstrates the company’s commitment to meeting the unique needs of its clients. Mr. Kimani’s trust in Tassmatt Limited’s expertise, quality of service, and customer care further cements the company’s status as a leader in the provision of cutting-edge automated systems with emphasis on quality, reliability and efficiency.

Frequently Asked Questions On Milk ATM Vending Machine In Kenya

In Kenya, a milk ATM is a self-service vending machine that dispenses raw or pasteurized milk to customers. The milk is sourced directly from dairy farmers and stored in refrigerated tanks before being dispensed through the machine. Milk ATMs have become increasingly popular in Kenya in recent years, as they offer a convenient and affordable way for consumers to access fresh milk.

Customers typically bring their own containers and select the amount of milk they want to purchase, which is dispensed into the container and charged based on the volume dispensed. The milk is usually sold at a lower price than in traditional retail stores since it bypasses middlemen and reduces transportation costs.

Milk ATMs have also helped to improve the livelihoods of small-scale dairy farmers by providing them with a direct market for their milk and eliminating the need to rely on intermediaries. They have also contributed to reducing milk spoilage and wastage by enabling farmers to sell their milk quickly and efficiently.

Here are the top FAQs on Milk ATM Machine in Kenya

  1. What is a milk ATM vending machine? A milk ATM vending machine is an automated machine that dispenses milk to customers who insert cash or use an electronic payment system to purchase milk.
  2. How does a milk ATM vending machine work? A milk ATM vending machine works by dispensing milk through a nozzle after the customer inserts cash or uses an electronic payment system to purchase milk.
  3. What is the cost of a milk ATM vending machine in Kenya? The cost of a milk ATM vending machine in Kenya depends on the size and capacity of the machine. However, the average cost of a milk ATM vending machine in Kenya ranges from Ksh. 70,000 to Ksh. 500,000.
  4. What are the benefits of a milk ATM vending machine? Milk ATM vending machines have several benefits, including increasing access to affordable and safe milk, reducing milk wastage, creating employment opportunities, and promoting entrepreneurship.
  5. How do I maintain a milk ATM vending machine? To maintain a milk ATM vending machine, you should clean and sanitize the machine regularly, ensure that the milk is stored at the right temperature, and perform regular maintenance checks.
  6. Can I use a milk ATM vending machine to sell other products? Yes, you can use a milk ATM vending machine to sell other products, such as yogurt, cheese, and butter though this will need a slight modification.
  7. How do I ensure the milk is safe for consumption? To ensure the milk is safe for consumption, you should source the milk from reputable and licensed dairy farmers, pasteurize the milk before dispensing, and ensure that the milk is stored at the right temperature.
  8. How do I set the price of milk for my milk ATM vending machine? You should set the price of milk for your milk ATM vending machine based on the cost of production, market demand, and competition.
  9. How do I market my milk ATM vending machine business? You can market your milk ATM vending machine business through social media, flyers, word of mouth, and advertising.
  10. Can I operate a milk ATM vending machine as a side business? Yes, you can operate a milk ATM vending machine as a side business, as it requires minimal time and effort to operate.
  11. Do I need a license to operate a milk ATM vending machine in Kenya? Yes, you need a license from the Kenya Dairy Board to operate a milk ATM vending machine in Kenya.
  12. How long does it take to install a milk ATM vending machine? The installation of a milk ATM vending machine can take a few hours to a few days, depending on the complexity of the installation.
  13. Can I customize the design of my milk ATM vending machine? Yes, you can customize the design of your milk ATM vending machine to suit your branding and marketing needs.
  14. How do I ensure the security of my milk ATM vending machine? To ensure the security of your milk ATM vending machine, you should install security cameras, use secure payment systems, and ensure that the machine is located in a secure and visible location.
  15. Can I offer discounts on milk purchased from my milk ATM vending machine? Yes, you can offer discounts on milk purchased from your milk ATM vending machine to attract more customers.
  16. How do I ensure the milk ATM vending machine operates efficiently? To ensure that the milk ATM vending machine operates efficiently, you should perform regular maintenance checks, use high-quality parts and components, and train your staff on how to operate and maintain the machine.
  17. How much milk can a milk ATM vending machine hold? The amount of milk a milk ATM vending machine can hold depends on the size and capacity of the machine. However, most milk ATM vending machines can hold up to 500 liters of milk.
  18. Can I operate a milk ATM vending machine in rural areas? Yes, you can operate a milk ATM vending machine in rural areas, as it can increase access to affordable and safe milk in areas where access to fresh milk is limited.
  19. How do I ensure the milk ATM vending machine meets health and safety standards? To ensure that the milk ATM vending machine meets health and safety standards, you should ensure that the machine is clean and sanitized, the milk is stored at the right temperature, and the machine is located in a clean and safe environment.
  20. How do I troubleshoot common problems with a milk ATM vending machine? Common problems with a milk ATM vending machine include power failures, dispensing errors, and mechanical problems. To troubleshoot these problems, you should refer to the user manual or contact a qualified technician for assistance.

For quality milk atm machines, you can buy and compare prices at website or by contacting 0726-410068

The Trends On Milk ATM Business In Kenya 2023

Milk vending ATM machine, popularly known in Kenya as milk ATM, is an innovation for retailing milk, with automation design to dispense chilled, pasteurized, and ready to drink milk. Automation offers several comparative safety and business opportunities in milk retailing. Automation minimizes milk handling, which should enhance hygiene and assure quality and safety to consumers. Automated milk dispensing is a quicker and easier means to measure any volume of milk that a consumer may want.

milk atm by Tassmatt Limited being delivered in Umoja
milk atm by Tassmatt Limited being delivered in Umoja

An ATM is an automated facility that dispenses chilled, pasteurized, ready-to-drink milk that is sold unpackaged. The ATM offers several advantages. For the business, they eliminate packaging and processing which lower retail prices, and automated business transactions ease monitoring of sales turnover. Consumers expect ATM milk from Milk ATM to enhance hygiene and offer affordable milk of any desired volume, matching their variable purchasing capacities.

Recent economic surveys in Kenya show a steady growth in sales of processed milk and dairy products (KNBS, 2016). The demand is likely greater among urban consumers, given their higher incomes and changing dietary habits with trend towards more milk and meat. Coupled with this increase are innovative businesses that have emerged to deliver affordable pasteurized milk to consumers through dispensing machines, popularly known as ‘milk ATMs’ in Kenya.

Milk ATMs are now widespread in Kenya and are located in various strategic outlets: retail shops, farms, cooperatives, supermarkets and milk bars. As part of the growing Kenyan dairy industry, the ATM enterprises are expanding, even as safety of fluid milk remains a highly debated issue of public concern. Operating an ATM requires reliable power and a clean water supply to ensure milk quality is not compromised. Regulations require that the ATM is cleaned once every 24 hours to assure high quality of milk and to minimize loss from spoilage. If you are keen follower of our articles, you will notice that companies such as Tassmatt Limited supplies Milk ATM Vending Machines that have self cleaning capacity. A user does not need to clean it manually.

Though milk ATM  is an emerging innovation in milk retailing, information about the ATM as a retailing enterprise and their value offer for quality milk is scanty. On this Milk ATM Kenya Website, we normally highlight most of our findings at a consumer and business point of view. We collect information from the raw field and this helps us to improve the quality of Milk ATM Machines manufactured and supplied by in Kenya, the quality of milk too.

The growing milk ATMs retail innovation offers good business opportunities and is attracting consumers
because of the competitively priced milk they offer. The exponential growth in milk retailing through ATMs is indicative of its potential to expand the country’s level of milk processing and this expansion could reduce the
challenges of the dominant raw milk market in Kenya.

Message To Potential Milk ATM Investors In Kenya

  • The milk ATM market segment has potential to be a game changer in expanding the formal milk market in Kenya.
  • While the exponential growth of the ATM milk market is concentrated in a few towns; under right conditions this can expand to other towns.
  • Affordability of ATM milk offers the potential of upgrading the formal milk market share, especially if quality concerns are addressed. The raw milk market is the biggest competitor for ATM milk.
  • ATM milk is purchased by consumers of all income categories, but mostly by low- and middle-income earners.
  • Some consumers’ perceptions of quality and safety of ATM milk impedes growth of the segment.
  • The ATM milk market has stimulated a diverse business ecosystem with enormous business and employment opportunities, also for youth and women.

Development can further be boosted by policy and regulations and  Business development support.


You can now order milk atm vending machine in Kenya online and get it delivered and installed

Milk ATM Machines continue to dominate the milk dispensing market in Kenya, today, Tassmatt Limited have come up with a tool to ease buyers hustle while comparing machines in terms of cost, capacity, performance and effectiveness. is a new webshop in Kenya that lists milk atm machines, milk atm spare parts, milk pasteurizers, milk coolers, milk chillers and spare parts. the one stop online shop offers clients what they need in a timely and fashionable manner.

We have offers running now and then and you can get the best milk atm machine at a very cheap price while buying online. We deliver, install and train users on how to maintain, clean and handle.

Tassmatt milk vending machine has a cooler which helps keep the milk fresh for a long period of time. The milk vending machine has a PLC which performs all the technical functions of the machine which include resetting of the machine’s password, resetting the prices, checking daily and weekly sales and processing the sales as per the customer’s purchase. It is well branded making it attractive to the customers or the market target. Tassmatt milk atm machine is movable and can be transported from one area to another.


You can now buy milk ATM vending machine online and get it delivered at your doorstep

The milk business in Kenya continues to grow, this has been attributed to the recent support to dairy farming by many county governments in Kenya. The rise of milk business has seen a steady increase in milk machines like milk atms, milk coolers, milk pasteurizers and others. With the current increase on cost of living in many nations across the word, attributed to the pandemics and wars, the low income consumers continue to depend on milk especially on many African homesteads.

As the milk and milk atm machines continue to grow, Tassmatt Limited has come up with a virtual online store to help buyers choose the best milk atm machines and tools according to their budget – . The website offers best deals especially with the current black Friday deals on milk atms. A buyer can simply make an order online, seek advise, compare machines and get the machine delivered, installed and commissioned at his/her desired premise. Tassmatt, according to its website, assist milk atm buyers in Kenya obtain the necessary permits for a smooth running of their milk atm business, this includes a permit by the milk industry regulator, Kenya Daily Board and the taxman Kenya Revenue Authority.

Understanding Milk ATM In Kenya

A milk ATM functions similarly to a typical bank ATM, with the exception that it accepts coins and dispensing milk (simply put). Although this is not a novel concept in Kenya, as numerous supermarkets currently provide it. With so many upcoming estates in our urban areas, as well as an abundance of raw milk from our diligent farmers, there is no reason why you should not profit from this opportunity. Let’s see how you get started with this milk dispenser business plan on how to pump good cash from a milk dispenser.

Guidelines to help you buy a good milk ATM machine.

  • If you are buying somewhere else appart from Tassmatt Limited, accredited sellers of milk atm machines in Kenya by Kenya Dairy Board, check whether the supplier is approved by KDB
  • Get one with an integrated chiller. Milk is a perishable item that must be kept cool.
  • If importing, consider purchasing the machine in pieces to be built locally.
  • In general, search for a machine that is simple to operate. Preferably one whose technology is understandable even by children.
  • Look for a machine with readily available spare parts nearby, and insist on warranty coverage on all purchases. Thanks to Tassmatt Limited as you can just buy milk atm spare parts online in Kenya

Reliable supplier of milk for milk atm

Suppliers can make or break a business. If you really want to succeed in this business of milk atm in Kenya you will need to identify a reliable source of milk. On this end you have two options; you can source directly from farmers or buy from companies that sell to businesses that sell milk with ATMs. These companies distribute milk to milk ATM businesses especially in Nairobi.

The advantage of going for the latter option is that it saves you from the hustle of collecting, transporting and pasteurizing the milk. Because you actually don’t need huge volumes of milk unless you are operating a chain of milk ATMs this is the best option. The main disadvantage is that the profit margins might be a bit lower because you are buying from a supplier who has already added their mark-up.

On the former option if you be collecting transporting and pasteurizing the milk on your own. The advantage is that the milk is has more butter fat because it hasn’t been processed to remove some batter fat that is used to make by-products like ghee and cheese. On the flip side as said earlier you have to go though the hustle of collecting, testing, pasteurising and transporting the milk. For small quantities of milk this doesn’t make any economic sense.

A premises with clean drinking water

Clean water is very essential for this type of business. You need a reliable source of clean drinking water. This can be gotten from the city council water connected to that building or you buy from a clean water vendor and store it in a storage tank. The water is essential for maintaining cleanliness in the business premises and washing the milk handling equipment. As it is widely known milk is a very delicate commodity that easily gets spoil by bacteria that are either in the milk or in surfaces and equipment that handles the milk.

Food handling certificate

As seen above, milk needs to be handled in the most hygienic manner. This hygiene has to start with those handling the milk as well as their health status. To ensure that the people handling are in the right health status, they need a good handling certificate. In some counties, the business might itself must have a health certificate. Just check out with your local county offices what licences are needed for milk ATM business.


You can buy milk ATM machine online via this link:

Read also:


8th Branch Of Supermarket Means 8th Delivery Of The Most Reliable Milk ATM in Kenya

Every day on our social media pages, we share the success deliveries made on milk atm vending machines by Tassmatt, this is to help create buyer awareness on TASSMATT brand in the Kenyan market.

When we started the journey of milk ATM, we had in mind the dairy industry in Kenya, milk business in Kenya and how we would help create a business model that would be a win from the dairy farmer to a consumer on highly populated urban centers.

Today, the journey of milk business has been a smooth one to those who took advantage and have expanded through the years as the cost of living keeps going up. This is not to justify that its late, infact the best time to start is now.

Buyers have been purchasing the milk atms as an add-on on their existing businesses like shops, supermarkets and also as startups.

Supermarket and Tassmatt Milk ATM in Kenya

Today we highlight a successful chain of supermarket that has been growing steadily, thank to milk atms by Tassmatt.

The owner Mr. T as we call him had this to say to our editor “It’s been a long journey, 5 years to be precise working with Tassmatt as the supplier of my Milk atm machines, cooking oil atm machine and also the water purification system that i use on the water dispensing unit that is right at the corner of the building

What i appreciate most is the ease of functionality, i can be able to tell what capacity in litres that have been dispensed at a particular time, thank to the reporting and password protected system on this milk atms, power consumption is also low, refrigeration unit on this milk atms works as expected, keep the milk cool, another thing i like is the fact that Tassmatt assist us to acquire the needed permits like KEBS and KRA without much hustle”

How to contact Tassmatt Milk ATM Sellers in Kenya

We are always open to receive a call via 0726-410068, you can also find us on facebook, google business and twitter.

Consider Tassmatt Milk ATM for your next milk atm project!! Indeed this answers the question on where to buy the best milk atm machine in Kenya

You can read about milk atm business in Kenya here

7 Milk ATM Machines To A Single Happy Investor In Bondo – 0726410068

After a months of research and business planning, the dairy farmers from Bondo, Western Kenya came up with a strategy to maximise profits by widening its milk value chain.

Today, they have acquired seven of the top best milk ATM vending machines from Tassmatt Agencies Limited, who are accredited sellers by the Kenya Dairy Board. They can now sell milk to consumers directly, this was after acquisition of milk pasteurizer earlier. It’s a requirement of KDB – who are the industry regulators – for milk ATM businesses to dispense pasteurized milk.

The Automated milk vending machine allows a customer to purchase milk of any quantity depending on the amount of money they have, doing away with the need to package a fixed quantity of the milk with a static amount of money, just by the touch of a button.

The milk ATMs also does away with the interference of middlemen from the infringing the daily value of the milk.
For the part of a seller, their role is to ensure that the machine has got always a sufficient level of the milk stock.

This Milk ATMs have got a feature that enables one to record their daily sales from the machine. This reprieves a business owner from the conventional sales recording and helps you get the most accurate data from all your sales recordings.

Even when the owner is away from their business premises, they can still be sure of getting well recorded sales. One thing about this feature, it is accumulative, meaning, the owner can keep on recording the sales over a longer period of time. Also, when you feel that those records are enough, they can be reset and a new record is start all over again.

With the password protection feature coming in handy, the owner can have total control over their records as no one else apart from you can have access to controls over it.

Get intorch with us today to get the best deals on Milk ATM in Kenya 0726410068


Where To Purchase Milk ATM For Your Business In Nairobi

I am thinking of purchasing a milk ATM for business in Nairobi.

I need to know whether I can get one locally or must I import?

The Any Time Milk machine allows customers room to purchase milk from a mechanised nozzle in containers, saving them extra costs of branded packaging materials.

The milk ATMs are of different types; there is one which can be used in farms and raw milk gets pasteurised then moves to the nozzle without coming in contact with anyone.

The other automatic vending machines resemble ones used in supermarkets, and are not as highly expensive.

For arrangements to acquire one, please get in touch with Tassmatt Agencies Limited via 0726-410068

How Milk Dispensing ATMs By Tassmatt At Supermarkets Are Giving Processors Sleepless Nights

Sale of milk across the country has gone high-tech with the introduction of vending machines in urban centres that dispense milk just like money from an Automated Teller Machine.

Many supermarkets and outlets have acquired the equipment, which has seen consumers slowly drift away from purchasing packaged milk.

This has come as a relief for thousands of milk vendors who have, for years, been exploited by middlemen as they can now sell the produce directly to those who own vending machines.

At the same time, the fact that packaging cost is not factored, allows consumers to purchase the product at a cheaper price.

The equipment allows users to purchase milk by depositing money — in coin form — and in turn receive varied milk quantities directly from the dispenser.

Moses Mwangi an attendant at Tuskys Supermarket in Nairobi, says most customers prefer to buy milk directly from the dispenser.

The supermarket, he says, sells up to 1,500 litres of milk per day. The product is purchased directly from contracted farmers.

Most outlets sell a litre of the milk at Sh65 compared to Sh100 for packaged milk. “Apart from the fact that it’s cheaper, consumers like the product because it is sourced directly from farmers,”  Mwangi says. The Sh7 million machine holds up to 2,000 litres of milk.

For large outlets like supermarkets, consumers are required to pay at the counter before the attendant dispenses the required quantity of milk. One can either buy a new container or use their own container to carry the product.

Hilda Githaiga, who has been purchasing milk from the ATM says besides being cheap, it is always fresh.

“I buy in large quantities and keep in my fridge for about a week. Purchasing directly from the dispenser is cheaper and you can always be sure of quality. I can’t remember the last time I bought packaged milk,”  Githaiga says.

Margaret Oyando says: “I love the fact that I can drink the milk without having to boil it.”

An attendant at the Naivas Supermarket, Mountain Mall branch in Nairobi, Paul Mtunya, says their machine holds about 1,000 litres.

He points out that the introduction of the dispenser has since posed competition to other processors who supply packaged milk.

“More people prefer buying milk directly from the dispenser because it is cheaper and you get value for money,” he said.

Nakumatt Supermarket has not been left out and most branches have installed the dispenser as well.

Returns are enormous on milk ATMs

“We cannot miss milk in this machine on a daily basis. We have been watching the market over a long time, and we now understand what they need. We will be moving to other branches very soon,” says Alfred Wesonga, an attendant.

Naivas Supermarkets sell a litre of milk at Sh65 while half a litre retails at Sh33. The same product at Uchumi and Nakumatt supermarkets costs Sh60.

Charles Boit, a businessman based in Eldoret, launched the initiative a year ago and says the returns are enormous. He reveals that he sells at least 1,000 litres of milk everyday and the demand has been growing. Boit sells a litre of milk at Sh60, which means on a daily basis, he earns Sh60,000 translating to Sh1.8 million monthly.

Ordinarily, milk is pumped directly from the farm to the coolers where it is pasteurised before being stored in the dispenser. Boit plans to set up another milk dispenser within the town and buy milk from farmers in the region.

“Our goal is to eliminate hawkers who frustrate consumers by selling low quality milk at high prices. We want to reach consumers at the comfort of their homes,” Boit said.

He says, “I was inspired to start the project because customers are looking for pasteurised fresh whole milk at a reasonable price since milk has, over the years, become very expensive.”

The fact that the milk atm machines have inbuilt boiling and pasteurisation compartments automatically meets the safety requirements of Kenya Dairy Board (KDB) – the sole regulator in the country.

Last year, KDB banned milk hawking as a quality and safety measure as well as to protect investors who own processing plants and have spent money on distribution systems.

However, there are still a number of milk hawkers upcountry who continue to exploit consumers.

The price of milk has been on the rise, a factor that has been attributed to increasing demand and changing weather patterns that influence production.

To purchase milk ATM in Kenya, contact Tassmatt Agencies Limited via 0726-410068

Article: Credit

Consumer perception of risk exposure and purchase preferences for milk from milk ATM in Kenya

Consumer perception of risk reflects their awareness of the potential risks exposure in milk consumption and they associate some milk retailing with more risks than the others. For the risks assessed, consumers hold the perception that milk from milk ATM is as safe as packaged milk while milk from ATM is safer than milk from plastic containers.

This observation by Tassmatt Agencies Limited would suggest consumer acceptance of milk retailing in ATM. Viewed from market-led perspectives, milk ATM retailing represent a new segment of formal milk share and therefore supportive to strategic objective of formalisation of milk market in Kenya as aspired for in the national dairy master plan.

It is a viable business opportunity that SMEs working closely with the government can build upon with good food safety assurance practices in contributing to the strategic development objective of the dairy industry in Kenya.

It is clear from results of this observation that consumers express low confidence in milk retailed from plastic containers as compared to milk retailed from ATM or packaged milk. Their perception of risk of milk from plastic containers is corroborated with the observed milk quality. Then on compliance in microbial quality was more prevalent in plastic containers than in ATM or in packaged milk. However, use of plastic containers in milk retailing remains widespread in the market outlets. This continues despite the introduction of small sized aluminium containers and improved plastic containers (mazzican containers) as alternatives to replace the plastic containers in efforts to improve milk hygiene and quality standards.

Predominant use of plastic containers in milk transport and retailing can be attributed to its low cost, though discouraged for milk handling because of difficulties in cleaning. It is possible to eliminate the prevalent use of plastic containers in milk handling if the government can extend the ban on plastic carrier bags successfully enforced in the country since 2017 to plastic containers

That consumers perceived presence of chemical preservatives (hydrogen peroxide) a greater risk in packaged milk than in milk from ATM or from plastic containers demonstrate consumer low confidence in both formal and informal milk retailing for quality and safety assurance. It points to consumers perceiving that chemicals are used in milk processing.

Milk processors should consider this a consumer concern in milk quality and safety assurance. It is an indication that processed milk has failed to guarantee consumers safety as they express higher preference for milk from ATM over packaged milk on several attributes for which packaged milk would justify charging premium price. This observation has established that milk from ATM is more attractive than the packaged milk for several reasons: price, consistent availability, traceability and safety from chemical and biological hazards. The observation corroborates those of cooking and salad oil atm et that consumers prioritise price and convenience over safety in their milk purchasing behaviours.

For milk atm sellers in Kenya, contact Tassmatt via 0726-410068